Samantha Allen departs Liquid Ideas after a year as agency pushes into Melbourne and aligns with Better Happy

Tim Burrowes

May 23, 2013 12:48

Gregor

Allen: Consultancy

PR agency Liquid Ideas has revealed the launch of a Melbourne office in a fortnight’s time, the departure of agency director Samantha Allen after just a year and the creation of a new alliance with Matt Jones’ consultancy Better Happy.

Liquid Ideas is owned by Stuart Gregor, who is also chairman of the PR Council. The agency is one of the biggest independent PR operations in Australia.

Allen’s arrival in May last year was the first time the agency had an agency director. But in an email to clients and contacts from Gregor today, he said that Allen will leave next month to launch her own consultancy.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.