Samsung Ads appoints agency and business development leaders
Samsung Ads Australia and New Zealand, the advertising division of Samsung Electronics, has made two new senior hires for agency and business development.
Wheeler
Richard Wheeler was appointed as head of agency development ANZ. In his new role, he will lead the growth of the agency business and Samsung TV Plus, the manufacturer’s ad-supported streaming TV (FAST) and video-on-demand service. This service was unveiled in February.
Prior to joining the company, Wheeler led new businesses for the Adobe Advertising business as its APAC account executive. Before that, he was the general manager at Dentsu’s programmatic group Amnet.
Hamilford
Blair Hamilford also joined as head of business development for Samsung Ads. In the newly created role, Hamilford’s initial focus will be to connect retailers, advertisers and network solutions and work with partners to achieve their business goals.
Before joining Samsung Ads, he was a consultant at Jolt, a DOOH network for electric chargers for cars in Australia, and spent seven years with oOh Media in various capacities.
Wheeler said: “The TV landscape is changing faster than ever, and with it, the way we need to both understand and deliver to fragmenting audiences.
“It’s an exciting time to join the growing team as the CTV industry in Australia and New Zealand is rapidly expanding, and constantly offering new opportunities for advertisers.”
Hamilford said: “I’m excited to come on-board and help expand the Samsung Ads local offering and connect customers and brands alike. I’m thrilled to cement Samsung Ads as a great partner to drive commercial outcomes.”
GM of Samsung Ads ANZ, Alex Spurzem, said: “I am pleased to welcome both Richard and Blair, their combined experience and expertise across sales, data and screens will help drive further value for our clients and partners. We’re always looking to provide industry leading products and best in-class advertising experiences. ”
Samsung Ads bolstered its insight offering last year with the introduction of first-party data across millions of Samsung Smart TVs.
Related Content
