Samsung creates moving SlideLiner seats as part of Wallabies sponsorship

Samsung has created a set of seats which move on tracks alongside the pitch as part of its sponsorship of the Wallabies as part of a campaign for its latest range of TVs.

The spot promotes its Samsung SlideLiner activation which gives rugby fans who have purchased a Samsung TV the chance to win a seat between the grandstand and the pitch which runs along an 80m track beside the pitch, moving up and down the pitch to follow the game in real time.

Created by experiential and digital agency Traffik, the spot features a number of  Wallabies players including Adam Ashley-Cooper, Nick Phipps, James Slipper, Tatafu Polota-Nau and ex-Wallaby Nathan Sharpe as the fan heckling the team from the SideLiner seat.

https://www.youtube.com/watch?v=Xwb1dbAFMKc