Samsung denies ‘Wake up’ campaign is theirs
Wake up campaign on Sunrise
Samsung has released a statement denying that the electronics maker is behind the ‘Wake up’ campaign, which has been perplexing consumers in Sydney and Melbourne over the last week.
The campaign has seen a black bus branded ‘Wake up’ tour the cities with people chanting the slogan and waving placards, the words ‘Wake up’ written on the bottom of Bondi Ice Bergs swimming pool and a fleeting appearance on breakfast show Sunrise.
Samsung’s marketing director Arno Lenior said: “It’s great to know we’re front of mind with parts of the media as well as a good few bloggers when it comes to discussing campaigns like ‘Wake Up’. As a market leader in smartphones we think Australians have already woken up to the multitude of choices available, but kudos to whoever is behind the campaign – clearly its captured significant attention in the market and we are as keen as everyone else to discover who is behind it.”
50 snoots says its blackberry….
Oh course it’s blackberry. People were dropping hints in the last comment section on this very site. We know it’s someone with money, you can assume since they targeted Apple that it’s a telco or device manufacturer, and they are using the research in motion id on their website. Who else is it going to be?
Whoever it is, it’s a client of Tongue’s. Check the domain register.
Vodafone, Kellogg’s, Goodman etc…
Well whoever it is they must be upset with Apple’s more advanced, more popular products – almost verges in a breach of the Trade Practices Act – watch for the court injunction against them. Whoever the culprit is they are one of the dumbest marketers on earth.
Ooo it gives me goose bumps!
Aquabumps photographed a speed boat with a ‘wake up’ sign this morning; http://www.aquabumps.com/
Received hand written mail saying “Dear Reuben – Wake Up!”