Samsung drops other agencies in favour of a consolidated account with CHE Proximity
Clemenger Group has won a consolidated account for Samsung, including its media and creative.
CHE Proximity will be handling the account on behalf of the Clemenger Group, with the remit also encompassing platform, data, customer experience and social.
Samsung has consolidated its accounts with Clemenger Group
Mumbrella understands the media account is worth between $60 and $70 million.
Power of Done!
So CHE do media now? Are they just eating everything like a hungry hungry hippo?
They have in Melb since BS took over..
They’ve had a media offering since well before BS.
Well over 25 people back in 2016.
They are considering a name change to SHEP
ZING!
Can confirm they’ve been doing media since 2003, not sure about earlier.
Hurrah! Congratulations CHEP.
This is WAY beyond CHEP’s media capability. I hear OMD did all the media for the pitch!. Stay tuned, it’ll go up again. I give it 12 months.
No amount of pretty pictures will make up for lack of media knowledge in the long term.