Samsung launches Australian Sochi Winter Olympics ad campaign
https://www.youtube.com/watch?v=ROuWFb-deco&feature=youtu.be
Samsung have announced a major advertising campaign around next month’s Sochi Winter Olympics that will feature both the return of Roy and HG in the ‘Samsung Stadium’ and also a number of new commercials centred on Australian Olympians Alex ‘Chumpy’ Pullin, Scotty James and Paralympian Jessica Gallagher.
The new ad campaign is built on the idea of ‘design your moment’ and sees snowboarder Alex ‘Chumpy’ Pullin work with music producer Sampology to create a new track, Show Me, which will motivate Chumpy before he steps out for his race. Graffiti artist Vexta has painted an eagle in a Melbourne laneway that signifies the sensation of flying, which halfpipe snowboarder Scotty James feels when he’s competing.
https://www.youtube.com/watch?v=LkuLpFGBJNY&feature=youtu.be
omg is this a parody? that track sounds like a sampler falling downstairs
Is that satire?
Why is everything that Samsung produces so incredibly “cheesy”. Is it because Koreans don’t understand subtle messaging?
@ the 1st 3 comment makers. Get your heads out of your own asses. What would you rather? Another locally produced spot with girls texting their friends about their boyfriends et al. The spot is a) tactically great – chumpy will be on the podium come Feb. b) Shows the functionality in a very entertaining way – get a grip – these guys aren’t actors. and c) is a step in the right direction for longer form ads in this incredibly small industry of ours.
Yeah we could of done without the GFX pointing out the phone model but lets see you have the balls to refuse that client request when they’re paying the bill. Grow up FFS.
Harsh comments. I like them. Great work.