Samsung launches interactive TV art gallery pop-up

September 29, 2017 9:54

Samsung has created a pop up art gallery experience bringing together TV and art in an interactive display.

In a four week installation, Samsung launched its new TV ‘The Frame’ which also transforms into a piece of art. The television is designed to look like a piece of framed artwork and a television.

Created by Leo Burnett Sydney, the gallery experience involved characters, including a sergeant, alien, puppet and a roman empire princess, coming to life on ‘The Frame’ to discuss their art work and interact with each other in a comical display.

The space in Pitt Street Mall was designed to simulate a gallery experience where art and television come together.

Vince Lagana, executive creative director at Leo Burnett Sydney, said in a statement: “The Samsung Frame TV allows you to experience an incredible high-resolution screen when you’re watching TV, and elegant artwork when you’re not.”

The pop up gallery also included a Q&A session with The Block judge Neale Whitaker on the future of interior design.

Samsung’s AV director, Ludovic Simion, said: “The Frame brings new purpose to the television as it can complement any space, at all times, reflecting Samsung’s vision to integrate design and technology with purpose.”