Samsung VR technology campaign sees father witness birth of child in ‘virtual reality birth’

March 15, 2015 9:10

Samsung’s newest ad campaign is highlighting the benefits of virtual reality, with the technology brand helping an Australian mining worker to witness the birth of his son from 4,000km away.

The campaign, created by Leo Burnett, conducted what it claimed was a “world-first live streaming virtual reality (VR) birth” by helping father and ‘fly in, fly out’ electrical contractor Jason Larke to experience the birth of his son in Perth, despite being away from his family at work in Chinchilla, a remote Queensland town, using Samsung’s Gear VR headset.

https://www.youtube.com/watch?v=2PpKzYjW7go&feature=youtu.be

“We are connecting people in ways never before thought possible to ensure Aussies don’t miss those significant moments which life is really all about,” said Arno Lenior, chief marketing officer.“The Samsung Gear VR technology is exciting, but what we are even more proud of are the amazing, emotion-charged experiences made possible by eliminating physical and geographic barriers and delivering new ways to experience immersive content.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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