Sanitarium appoints Slingshot as media agency

December 6, 2017 10:04

FMCG brand Sanitarium’s media strategy and planning will be conducted by independent agency Slingshot after the company evaluated “a number of alternative agency options”.

Mumbrella understands the food giant’s media buying account will remain with Carat.

Simon Rutherford, CEO of Slingshot, said securing an account such as Sanitarium was “extra special”.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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3 COMMENTS

Lauren Miller 6 Dec 17

Good on you Simon and the Slingshot team!

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Fact check 6 Dec 17

Slight update to the article Mumbrella, The Works have been fired off the account already!

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Dan 7 Dec 17

Congratulations to an exeptional team.

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Sanitarium appoints Slingshot as media agency

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