Sanitarium launch new Up&Go product Oats2Go with firemen ad
Sanitarium has launched Up&Go’s new liquid breakfast product Oats2Go with a new campaign which targets the product at busy consumers who don’t have time for a sit down breakfast in the morning.
Created by BWM Sydney, the spot sees a group of firemen sitting down to porridge for breakfast when the alarm goes off. The team dash off but not before smashing through their emergency stash of Oats2Go.
Sanitarium general manager of marketing Daniel Derrick said: “The launch of Oats2Go is a new direction for the Up&Go brand. With BWM, we have established Oats2Go as an even more nutritious start for those active Australians who don’t have time for a sit down breakfast in the morning.
