Sanitarium officially ditches Steve Smith, but offers mental health support to Australian cricketers

March 29, 2018 5:07

Cricketer Steve Smith’s two-year tenure as a Weet-Bix Kid has officially come to an end this afternoon as Sanitarium throws out a mental health lifeline to Australia’s disgraced national team.

Sanitarium’s announcement follows the health food brand scrubbing all mention of Smith from its website earlier this week, electronics brand LG announcing it was dropping vice captain Dave Warner yesterday and Magellan cancelling its naming rights deal.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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4 COMMENTS

DYR 30 Mar 18

Well if that’s the way,I will drop Weet Bix …not good to kick a guy when he is down..The Box go in the bin and not in my house anymore .

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Antonio 2 Apr 18

No more Weetbix/ Marmite etc for me too ! This whole saga is the fault of the ICC. Duty of Care NEGLIGENCE for failure to fix this problem TWENTY YEARS AGO !!

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Jet 3 Apr 18

Am sure the players will be rushing to take up the charitable offer of Sanitarium’s mental health lifeline…be thinking it would involve prayer group and advice re tax avoidance.
https://bit.ly/2Gufnir

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Whipper 3 Apr 18

So Sanitarium offering access to a Sanitarium? Shameless cross promotion…

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