Santa gets lost in the Australian outback in ALDI’s Christmas campaign

Discount supermarket chain ALDI has launched this year’s Christmas campaign which features Santa Claus crashing his sleigh in Australia’s outback.

The campaign, which was created by ALDI’s long-standing creative agency of record BMF, depicts Santa crashing his sleigh in the bush as he builds fences, shears sheep, drinks at the pub and runs away from a snake.

ALDI’s ‘Santa Crashes Christmas’ campaign sees Santa spend Christmas in the bush with a rural community as they work together to create a Christmas feast for Santa and repair his sleigh.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.