Sapporo tells its origin story through manga in first work from Cummins & Partners

Sapporo is leveraging its Japanese heritage, in its first major integrated campaign produced in Australia, with a manga-style advertisement that follows a man ‘in the pursuit for something more’.

Created by Cummins & Partners, the campaign reinforces Sapporo’s new brand positioning, ‘Refined by Rebellion’.

Sapporo was founded in 1876, nearby the Sapporo Mountains. Manga, a centuries old storytelling method in Japan, was employed to explore the history of the brand and the nation.