Sara Lee rolls out first brand ad since 2011
Sara Lee has rolled out its first brand ad since 2011 which celebrates its tagline ‘Nobody doesn’t like Sara Lee’.
Created by O’Shea & O’Brien (O&O), the ad features a jaunty jingle enthusing about the various types of people who like Sara Lee.
It sounds like it was recorded in 1937. Is that deliberate? It’s not in a good way.
Using a double negative in the tag line?? See me.
No wonder they haven’t done a brand ad since 2011 – they had this from 1952 and just had to get it graded into colour.
No wonder the FMCG guys spend most of their time ‘innovating’ by changing the packaging….
Like ‘like’? or just, ‘like’? Why doesnt any body ‘love it’…?
@Wary…
I think you missed the point. It’s about tapping into mindset of the facebook generation.