Sarah McGregor joins AKQA

May 9, 2025 10:36

Former Dentsu Creative ECD Sarah McGregor has joined AKQA Australia, replacing the role left vacant by Tim Devine last month.

Joining as the agency’s new executive creative director, she will help lead its creative output locally, aiming to reinforce its position in the market.

She will work closely with the senior leadership team, including fellow ECD Tara McKenty, CSO Iona Macgregor, ESD Nicole Armstrong, Sydney general manager Justine Leong, and managing director Jeremy Smart.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.