Say Yes Australia campaign shifts to grass roots approach

What started with a TV launch featuring Cate Blanchette  has shifted to a grass roots approach to persuading Australians of the value of the carbon tax.

Beginning this week, the second phase of the Say Yes Australia campaign will encourage supporters to say why they support the carbon tax, and pass their reasons on to people they know.

A template hosted on sayyesaustralia.org will serve as a platform for these messages to be spread. A batch of messages will be used to make placards to create a display that will be positioned at parliament house.

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