SBS launches campaign to promote new indigenous channel NITV
SBS has launched a new campaign to promote its soon-to-launch indigenous network, National Indigenous Television.
Titled ‘Stories from the world’s greatest storytellers’ the US Sydney-created campaign will run on print, TV, direct, outdoor, online and radio, celebrating “modern storytelling through the generations.”
NITV will begin broadcasting free-to-air from 12pm (AEDT), 12 December. It will be available on SBS4, broadcasting non-stop, seven days a week.
NITV channel manager Tanya Denning said in a statement: “We are excited to be able to share our stories with all Australians when NITV begins broadcasting free-to-air next month. In the lead up to the launch, this campaign is incredibly important in introducing new audiences to NITV, and letting existing audiences know the move to free-to-air will not change what they know and love about their channel.”
… but NITV is hardly new, it has been a channel on Foxtel and was broadcast on terrestrial FTA during the Digital 44 days.
But their rebranding and its new affiliation with SBS looks promising, and it’s exciting to have an indigenous channel back on FTA. I hope SBS creates more engaging Indigenous content as we’ve got a lot of great Aboriginal talent.