SBS to sell first programatic slots with unnamed free-to-air network in next fortnight

SBS is set to launch its programmatic TV offering in the next fortnight alongside another free-to-air TV network, with an unnamed automotive brand the first to trial it.

The announcement around SBS’ programatic intentions was made at the public broadcaster’s upfront event today in which it launched its new Food Network, announced a documentary about MP Pauline Hanson and revealed Australia will compete in the Eurovision Song Contest again next year.

While SBS sales boss Adam Sadler was cagey on the identity of the other network it is thought to be Seven, which is also using Tubemogul’s platform and announced it was set to move into the programatic space at its upfronts last month.