SBS unveils judging panel for Media Diversity Works Challenge
SBS has unveiled its judging panel for its Diversity Works Challenge which calls on Australia’s creative minds to develop an advertising campaign that demonstrates the diversity of today’s Australia.
The challenge, which launched yesterday, will see the winner receiver $1m in free advertising air-time across SBS television and digital assets.
On the judging panel is executive director of the Australian Multicultural Foundation and acting chairman of SBS. Dr Bulent Hass Dellal; founding member and former co-chair of the MEAA Equity Diversity Committee and director of Pearly Productions, Pearl Tan; founder of research company Pollinate, director of advocacy agency social soup and non-executive director for Planet Ark, Howar Parry-Husbands; CEO of the Sydney Gay and Lesbian Mardi Gras, Terese Casu; NITV channel manager Tanya Orman; SBS director of media sales Andrew Cook; and, Mumbrella founder and content director, Tim Burrowes.
Andrew Cook: We’re looking for an idea that integrates diversity into the fabric of the campaign
