SBS Upfront: Automated TV trading platform launches; brand partnerships division retooled as SBS CulturalConnect

Andrew Banks

November 2, 2022 1:30

SBS Media is making buying television advertising on its linear channels simpler in 2023 with the launch of a new automation platform SBS Connect.

SBS revealed the platform at its 2023 Upfront in Sydney today, where the broadcaster confirmed SBS Connect would launch next April and provide agencies with a more efficient buying process, improved response times and speedy post-analysis reporting on their media spend.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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