SBS Upfront: Biggest ever local content offering; investment in digital for audiences and advertisers

Kalila Welch

November 2, 2022 1:30

SBS has revealed its biggest ever local commissioned content slate at its 2023 Upfronts presentation, with the extensive program offering to be bolstered by further investment in the network’s BVOD service, SBS OnDemand.

SBS hopes to leverage this diverse and distinctive offering, and the 13 million Australians that it reaches each month, to further commercialise its business model, with the hybrid public broadcaster having attributed 33% of its revenue to advertising and related activities in its 2021-22 annual report. The report puts the network’s commercial revenue at $157.1 million, with advertising and sponsorship activities accounting for $133.9 million.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics