SBS Upfront: Radio rebrands to SBS Audio, reflecting live streaming and podcasting options
SBS’s radio offering will become SBS Audio to reflect its full cross-platform offering across more than 60 different languages.
Today, David Hua, SBS’s director, audio language content, speaking at SBS’s 2023 Upfront, said radio would always be an important part of SBS and that the change from SBS Radio to SBS Audio next year reflects the ongoing success in transforming into a cross-platform audio provider, covering broadcast radio, live streaming, digital publishing and podcasting.
L-R Sylva Mezher, SBS Arabic24 executive producer; Lili Zhou, SBS Mandarin executive producer; David Hua, SBS’s director, audio language content
“Today, SBS’s audio offering is not just a linear radio network – we have transformed into a truly platform agnostic multilingual audio and digital broadcaster and publisher, and we are continuing to evolve our services for an increasingly diverse Australia,” said Hua.
