SBS Upfront: Brands boost investment in First Nations media via NITV with sales of Beyond 3%

Andrew Banks

November 2, 2022 1:30

SBS has used its 2023 Upfront event today to highlight the success of the Beyond 3% initiative in driving brands to invest in First Nations media, pointing to a growing investment in content on National Indigenous Television (NITV).

Anna Dancey, national sales manager NITV, announced that since its launch in March 2021, the Beyond 3% initiative has grown awareness of the channel, and driven significant lift in commercial investment in the channel – all invested back into First Nations content.

Anna Dancey, national sales manager NITV, and Tanya Denning-Orman, director Indigenous content SBS

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics

2023 Upfront aboriginal Aboriginal and Torres Strait Islander Anna Dancey Beyond 3% Big Mob Brekky First Nations First Peoples NAIDOC Week National Indigenous Television NITV NITV Digital SBS SBS Australia SBS ondemand Special Broadcasting Service Tanya Denning-Orman Torres Strait Islander