SCA ramps up LiSTNR offering with 10 new music stations

Southern Cross Austereo (SCA) is continuing to expand the content available through its audio hub LiSTNR. Mumbrella can reveal the network will add ten new specialty music stations to its platform.

The expansion brings LiSTNR’s curated music stations offering to 25, as SCA continues to expand its product to complement its array of FM and DAB+ radio stations, and podcasts.

SCA head of music, Mickey Maher, told Mumbrella that continuing to add more music stations to LiSTNR is a key, ongoing part of the strategy around the centralised audio offering. “It was always part of our plan to have a strong, diverse product offering for LiSTNR [but] from very early on, we were mindful not to overwhelm well early adopters in the first instance.