SCA reveals new logo and brand sound as it prepares for the future of audio
Southern Cross Austereo has revealed a revamped corporate logo and new brand sound in a bid to prepare for the future of the audio industry and demonstrate the dynamic and bold nature of the brand.
The change comes eight years after the 2011 merge between Southern Cross Media and Austereo, which resulted in the Austereo-focused logo of a rainbow star and capital A.
SCA CEO and MD Grant Blackley told Mumbrella the change was to best reflect the SCA brand in the marketplace.
wow. what a dynamic bold new logo. in-house job for sure.
While their old logo was a dogs breakfast I hope they didn’t pay much for the new one. Did they get an intern to simply type SCA into Photoshop then remove the letter spacing?
SCA – hmmm, nice logo ?
Love that brandsound, reminds me of dateline news jingle or a current affair vibe
“Alexa. Help me. I’m not fluent in corporate jargon.”
How do you pronounce SCA?
Glad you like it.
Stop judging a rebrand on the logo.
nice clean logo.
Was waiting for the “Audio Jungle” watermark at the end of that brand sound
LOL, very good.
Deckchairs. Titanic.
So in house
Hmm type bold minus kerning…. I just know this would have been “brainstormed” for weeks through their glorified In-house hacks… There is nothing creative innovative or decent about this new logo. The c and a spacing level is also a few pixels out 😉