SCA to offer real-time targeting with ‘world-first’ ad-tech

Southern Cross Austereo has unveiled what it calls “world-first” advertising technology that uses artificial intelligence and Listnr’s trove of first-party user data to target in real time.

Listnr Precision Plus builds on the company’s adtech stack, built 18 months ago, to deliver real-time campaign optimisation, allowing brands to shift campaign targets on the fly, using AI-powered targeting, advertiser data matching, and first party data signals from Listnr’s 2.4 million signed-in users.

The product was launched at a media event in Sydney on Wednesday morning, where Oliver Newton, executive head for Listnr Commercial, explained how it functions.