Scam ads prove the advertising industry isn’t exempt from fake news
In the murky world of vanity metrics, winning awards from likes and page views alone means nothing unless the return in investment is clear for everyone to see, writes Sabri Suby.
Fake news is defined as: “False, often sensational, information disseminated under the guise of news reporting.” So, what does that make so many of the marketing campaigns that we see from the Australian industry?
So many award-winning advertising campaigns are created for nothing more than that – award wins. In an age where the industry bangs on so much about data, surely this is inexcusable?
As Forbes reported last year: “A Forrester study found that 44% of B2C marketers are using big data and analytics to improve responsiveness [and] 36% are actively using analytics and data mining to gain greater insights to plan more relationship-driven strategies.”
Despite this, the well-publicised and overly-awarded campaigns we have put in front of us generally seem to be mere shadows of what they really should be, and certainly not what we should be holding up on a pedestal for all to see.
Every marketing agency should act in the best interest for their client, not for some award!
Thanks for sharing this article, I’m a big fan of Sabri.
Was a great read! Scam ads and Fake news are pretty much confuse people these day. Thanks Sabri