SCA’s Guy Dobson tells Nova to ‘look at the scoreboard’ after latest radio ratings
Southern Cross Austereo’s chief creative officer Guy Dobson has hit out at the Nova Network, saying they should “look at the scoreboard” after SCA experienced its “best book of the year” in the latest round of radio ratings.
Dobson’s comments come after Nova’s group program director Paul Jackson suggested SCA’s Hit Network was a “disaster around the country” and would struggle even more once the network loses Hamish & Andy at the end of this year.
Dobson explained it was simply the “good Australian way” to check the scoreboard when these kinds of battles take place.
Perhaps it would of more value to redirect focus on driving client outcomes rather than this continued obsession on ratings which lets face it are based on a somewhat dubious methodology
You must work at Talking Lifestyle..
Interesting seeing Mr Dobsons surprising comments. As of yesterday the SCA stations were 7th and 9th in Sydney, 2nd and 7th Melbourne, 3rd & 4th Brisbane, 3rd & 5th Adelaide and 2nd and 3rd Perth. Which scoreboard is he actually referring to ?
Is Guy Dobson the “Manny Pacquiao of Australian Radio”? Look at the scoreboard Guy. The Nova network has a national share of 9.8%, The KIIS Network – 8.7% and The Hit Network – 8.6%.
That’s the scoreboard!
The article states: “In cumulative audience numbers – the total number of different people who listen to a station for at least eight minutes during any time period”.
Two paragraphs later the article states that the Em Rusciano Radio Show with Harley Breen grew “…its cumulative audience by 22,000 to 274,000 unique listeners”.
Unique listeners?
According to how you previously defined cumulative audiences – there’s nothing that would indicate that these would be unique listeners … please amend.
Hi Fact Checker,
You are correct, thank you for alerting me to this. I have amended the story now.
Cheers,
Zoe