SCA’s regional TV licence numbers didn’t add up: ADH

Hal Crawford

May 6, 2025 5:16

Australian Digital Holdings walked away from a deal to buy Southern Cross Austereo’s regional TV licences because of “serious risks” to the long-term viability of the regional stations, according to ADH CEO Jack Bulfin.

Bulfin made the statements to Mumbrella after SCA this morning announced a binding deal to sell the regional TV licences to Seven West Media for $3.75 million cash upfront.

The licences cover Tasmania, Spencer Gulf, Broken Hill, Mt Isa, Darwin, and Remote, Central and Eastern Australia and involve channels carrying the Seven broadcast through affiliate deals.

ADH, a conservative digital media operation founded by Bulfin in 2021, announced its intention to buy the licenses from SCA in February. SCA said the price was $3.75m in cash with further fee arrangements to take total deal value to $6.35m.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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2 COMMENTS

Context 6 May 25

Would probably be useful to give readers some context on ADH rather than just quoting what is clearly not a serious operation, run part time by an urban planner and which continued to platform Alan Jones until recently, in a headline for clicks.

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Blutack 7 May 25

Looks like Bulfin’s business model collapsed at the ballot box on Saturday.

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