Scenic Group taps dentsu X to handle digital media globally

Scenic Group has consolidated its global digital media with dentsu X, spanning markets in USA, Canada UK, Australia, New Zealand and throughout Europe.

Effective immediately, dentsu X will be responsible for leading global digital strategy and performance activation, whilst local market teams will manage paid media. As the new digital media agency of record, dentsu X will support the global transformation and growth of Scenic Group’s online presence and bring a streamlined experience, to its digital media programs globally and locally.