Scenic Group taps dentsu X to handle digital media globally
Scenic Group has consolidated its global digital media with dentsu X, spanning markets in USA, Canada UK, Australia, New Zealand and throughout Europe.
Effective immediately, dentsu X will be responsible for leading global digital strategy and performance activation, whilst local market teams will manage paid media. As the new digital media agency of record, dentsu X will support the global transformation and growth of Scenic Group’s online presence and bring a streamlined experience, to its digital media programs globally and locally.
Anna Wolfsteiner, chief sales and marketing officer, Scenic Group said: “We are a business that is built on delivering unforgettable experiences for our guests and the next step of our development, is to spread the word as far and wide as possible, as we seek to engage with new audiences. Across our brands we offer activities that go beyond what is otherwise available elsewhere. We have ambitious plans for both Scenic and Emerald Cruises for 2023 and are we sure that dentsu X will bring these to life online.”
Danny Bass, CEO of Denstu Media ANZ said: “We’re thrilled that Scenic Group has chosen dentsu X to lead their digital media globally. We had a fast start to our ANZ partnership in October and see huge opportunities for growth and helping shape the future of Scenic Group’s digital ecosystem to be centred around their customers.”
Anthony Laver, Scenic Group general manager, sales and marketing APAC said: “We are delighted to be working with the highly experienced dentsu X teams across their Sydney, Melbourne and Auckland offices, to develop integrated digital programs, across our portfolio of luxury Cruise and Tour products”.
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