Schmackos creates encyclopaedia of dog tricks

Dog food brand Schmackos has launched a campaign to call on its users to build a database of the best dog tricks.

Trickopedia, created by DDB Group Melbourne, aims to build an encyclopaedia of ‘wacko’ dog tricks, created by dog-owners uploading their dog’s tricks.

The digital-only campaign will also run as a competition with the best captions on images in the running to win $5,000.

Emily Dowling, marketing manager care & treats said: “Trickopedia capitalises on two things we already know – that people love to talk about their dogs and dogs love SHMACKOS, so we loved the idea when DDB presented it to us.”