Schweppes Australia partners with Diageo for cocktail campaign

Miranda Ward

November 3, 2014 3:50

Schweppes Australia has partnered with Diageo Australia for its new national campaign which sees the brand highlight how its products can be matched with Diageo products to create the perfect cocktails for summer.

Created by GPY&R Melbourne, ‘This Calls for A Cocktail’ builds upon the 2012 ‘Cocktail Revolution’ campaign as it aims to emphasise that cocktail’s can be suited for any day of the week.

The campaign includes 27 individually tailored 15-second TV spots as the campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect its context, including the medium, the day of the week, or the weather.

https://www.youtube.com/watch?v=NJcZuaCqdf4&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.