Schweppes brings back Solo Man
Schweppes has resurrected thirst-quenching brand icon Solo Man after 20 years away from Australian TV screens.
BMF Melbourne created the campaign, which will run on cinema, outdoor and online.
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This is very good. Well done to all involved.
How does setting an ad in colonial times inform a younger audience of Solo man’s currency built throughout the 80s?
It’s a weird ad when you think about it.
Why would I buy a drink because it’s old?