The science of creating meaningful content | Mumbrella360 video
Does your brand mean as much to people as you think it does? Of course it doesn’t. In this talk from Mumbrella360, Havas Media’s Maria Garrido exclusively reveals how 95% of brands could disappear and Australians wouldn’t care.
In the following session from June’s Mumbrella360 conference, Havas Media Group’s Paris-based global chief of insights and analytics, Maria Garrido, explains how consumers are having difficulty identifying how brands are adding meaning to their lives.
“People are having difficulty understanding how brands are contributing to their quality of life, yet at the same time people are searching for purpose beyond product,” she says.
“What I mean by that is going beyond the products benefits, but also providing personal benefits.
