2013 – Screen ads of the year

1. TAP KING ‘HELLO’

To introduce Lion’s home-use beer keg, the brand turned to music legend Lionel Richie. In the ad, created by BMF, Richie is stationed at the back of a fridge singing his classic hit Hello. The spot was voted Australia’s favourite ad during the month of July from a survey conducted by Pure Profile and The Acid Test of 1,000 members of the Australian public.

2. MASTERCARD PAYPASS