Screen Australia launches YouTube channel and competition

Screen Australia has launched its YouTube channel, as well as the Map My Summer initiative, inviting Australians to share footage of their summer experience for use in a short film that will be developed under the mentorship of George Miller, set to debut at the Sydney Film Festival.

“Acting as a sort of curator and having a lot of people visit this channel because the Map My Summer promotion and through word of mouth, we can become a ‘door’ for the combined output of Australian screen content,” head of marketing Kathleen Drumm told Encore.

“[The YouTube channel] is heading in a new exciting direction, and we hope it will be of great benefit to the industry. And from our point of view, we have a lot of really talented people with particular expertise within the organisation, so it’s been an agency-wide initiative: legal, IT, communications, sales and library, etc. All kinds of people have worked on it.”