Screen Australia’s multi-platform clinic to focus on extensions to feature films

The second Digital Ignition Multi-platform Clinic held by Screen Australia will focus on multi-platform extentions to feature films. The clinic will look beyond websites, webisodes and social media to create a ‘multi-platform production bible’.

The announcement:

Screen Australia has announced that its second Digital Ignition Multi-platform Clinic will focus on multi-platform extensions to feature film. Recent high-profile examples include extensions to The Dark Knight, District 9, Prometheus, Salt and Tron: Legacy but these strategies can be equally applicable and advantageous to lower-budget productions.

The five-day intensive workshop in late November 2012 will support up to seven teams to develop a multi-platform strategy for a feature film. The aim is to go beyond brochure-style websites and basic narrative extensions such as webisodes, Facebook and Twitter updates to focus on the deeper potential of multi-platform storytelling as a rich creative experience in its own right. Participants will develop a full strategy encapsulated in a first draft ‘multi-platform production bible’ enabling them to build their feature project across relevant platforms with meaningful and sustained interactions for users.