Sea Shepherd creates digital campaign that captures life ‘protecting’ the ocean

01_FWAAnti-whaling activist group Sea Shepherd has teamed up with design & technology studio Cypha to promote the activist’s latest anti-whaling campaign, ‘Operation Relentless’.

The campaign features an ‘online experience‘ called ‘Get Behind the Defenders’ and puts users on the sea as part of the Sea Shepherd crew, allowing them to experience what the crew sees and feels.

The ‘online experience’ hosts a variety of videos which are played depending on user responses to situations the Sea Shepherd crew is typically faced with.

The campaign asks the users to make a donation and show their support by uploading a photo to the ‘Wall of Defenders’ which doubles as a virtual petition.

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