Seafolly launches ‘Made to Summer’ global campaign and positioning
Australian swimwear brand Seafolly has launched its global Summer campaign and brand positioning, ‘Made to Summer’.
The ad, created by global agency ODD, is designed to portray the feeling of summer, travel and the Australian way of living.
ODD, which officially launched in Australia in November last year, created the integrated campaign which will run across out-of-home, social, digital and in-store.
“Less reliance on super models, more of a focus on creating a relatable lifestyle”?
Cue: Models laughing in the sun, dancing on rocks, four size 8 tiny figures. Yep, gotcha Seafolly. Totally relatable. Definitely dramatic.
Was totally going to say this. I caught myself thinking “how can I loose weight so I can look like that?” …. I’m a perfectly healthy weight…