Wanted: An agency to run a telco campaign that generates no revenue
Dr Mumbo loves to hear about a new business entering the Australian market.
He was thrilled when he stumbled upon consultant John James’ LinkedIn search for an advertising agency to work with a telco arriving from the Asian market.
Dr Mumbo was curious, however, when he read ‘the best advertising agency to execute a national brand awareness campaign’ wasn’t expected to generate sales. A marketer focusing 100% on brand and 0% on response – sounds like an agency’s dream client.
He was was equally surprised to hear it was “important” the campaign does NOT generate sales or acquisition.
In the comment thread that followed it was also interesting to see how many media agencies were willing to publicly throw their hats in the rings for a creative assignment. And how proud at least one was to boast of being able to deliver a result that generated zero revenue.
Dr Mumbo wonders: Is this really an existing Australian telco testing the loyalty of its current agencies?
Dr Mumbo gave Mr James – who describes himself as a “champagne & corporate digital strategy consultant” – a call to find out more. Sadly he was in a meeting and is yet to call back.
Great trolling.
Satire at its finest
WTF – why would anyone reply publicly to this.
Everyone on this comments thread WHAT ARE YOU DOING!!!
This makes me realise how low the bar is in Australia how bottom feeding the industry is, and to be frank, how easy it is to be good. Just don’t do stuff like this.
Embarrassment. Even flippantly claiming an international agency group with thousands of staff, “is really good”. Maybe this is an exercise in who not to call.
Although, I can think of a couple of leading media companies in Australia that are highly skilled in this area..
It’s a new push by Vodafone
I can only assume they are weeding out those who clearly brag about not generating revenue?
I found out the Champagne in his title is because he runs @champagnesociety
Thank god i didn’t respond. Was hard. But I kept my composure oh and dignity hahah this is bloody brilliant. ‘Intro you to the CEO of TBWA ‘ hahahaha Li at its best
You can’t handle the truth! But the truth is so funny.
OMG, I think this person may be real. http://jameshammon.com/about/
F*me.
I’ve seen some weird shit in my time, but this message, and the awful replies to it are amongst the weirdest yet.
Good work from Jon Holloway finding a thread where he can bag ad agencies … he seems to find them everywhere!
Holy moly you might be right. Running out of a serviced office in Melb. I’d pull my logo from their site if I was you Sotheby’s…
Clems Melbourne (not Sydney)
Ouch.
Is this for real? This is hilarious
Love how their testimonial page says
Insert here words from a client that will increase brand credibilty
Anonymous Client #2
and
You should’t trust a text testimonial on a website
Scripted Testimonial #1
Who would give them $20M to spend?
While the idea of creativity bidding on a competitors name ‘Looking for switched on marketers’ is fine, bagging them in an ad copy simply makes one look desperate and cheap. This showcases your brand’s true colours if you need to resort to such techniques to win clients.