Secrets of new business to be shared in new masterclass series
Mumbrella’s sister title The Source is to run a masterclass series aimed at helping agencies build a successful new business strategy.
The Source: New Business Breakfast Series will cover topics including tips on how to create a new business plan; how to pitch your way to new business success; building an agency profile; and advice on how to work with procurement people.
The masterclasses will feature leading industry consultants including: Eric Faulkner – Faulkner Media Management director, Jeff Estok – Navigare managing partner, Darren Woolley – TrinityP3 MD, Tom Moult – WalkerMoult, Graham Webster – Enth Degree CEO, William Leach – The Leach Partnership, Peter McDonald – Pitch Perfect Advisors MD, Julia Vargiu – New Business Methodology, Nathan Hodges – TrinityP3 GM, and Nick Williams – Williams International.
McDonald’s, which has just been awarded the Cannes Lions creative marketer of the year, will see its Australia and New Zealand SVP chief marketing officer, Mark Lollback, join a panel of experts to discuss the topic of how to build an effective agency profile.
Nice initiative. It would be great to see this in Melbourne too.
Thanks Anne – we may not launch it in Melbourne immediately, but we are certainly looking into it!