Seek looks to fire ‘restlessness’ with new master campaign uniting brands
Seek has kicked off the year with a new master brand campaign which unites Seek Jobs, Seek Learning and Seek Volunteer in an effort to broaden the conversation around how Australians can achieve more fulfilling and productive working lives.
The campaign, created by Clemenger BBDO Melbourne, comes off the back of a Seek survey which revealed 68 per cent of people would like to work in another industry, while only 38 per cent will actively look for a new job.
It aims to encourage “people to reflect” on their work choices Seek director of marketing Fiona Le Brocq told Mumbrella.
https://www.youtube.com/watch?v=pqbXAngY_No&list=UUNGeJhrX8rkjjlfRthviajA
Love it. Best thing from SEEK since their launch.
The exact same strategy used to launch the brand. ‘Seek and you will find’ was all about encouraging people to ask themselves ‘why spend your life doing something you don’t enjoy’ and ‘to do something you love.’ It leveraged the life lessons of older Australians who ‘encouraged people to reflect’ on their own aspirations, which in turn ‘stimulated restlessness and an appetite for change’. Unfortunately, a string of agencies and marcoms people decided that wanted to change all that. Thankfully, common sense has made a comeback.
A decent ad! God it feels like a while since Australia produced one.
This is excellent work. Congrats to all.
ive actually had this ad come on TV while ive been in the house but its one of those ones you have to watch start to finish to get it.
now that i get whats going on i really like it. top marks to the people behind what ever digital trickery they used to do it. very smooth
hurrah!
Good ad, but hopefully they can manage their frequency well – seeing this ad anymore than twice would be an absolute bore.
If I saw this as much as the Budget Direct ads for Captain Risky lately, I think I’d be watching ABC a lot more…
That is inherently depressing.
And that’s why it works.
Nice work.
Sorry to spoil the party folks but this is a very,VERY,old idea.
It’one that’s rolled out almost annually for superanuation/retirement funds.
Sure, it is techniquely proficient but that’s the least you expect these days from good production companies.
But as an idea?
Recycled.
You’re not spoiling the party @Really, you’re just making baseless comment without evidence. Post a link why don’t you?
“Techniquely” was a highlight for me.
Is it really just 13yrs at work? Nice ad makes me think, so works for me.
So depressing it makes me want to quit my job, hang with the family and go surfing.
Life’s too short.
lightbulb moment for me. better get on LinkedIn to network / find a new job
tell us a tiny bit about how they did it please. its amazing direction and vfx