Sefiani research finds 6 key trends for brand and corporate reputation management

July 26, 2021 4:13

Sefiani Communications Group has released its first research report titled, ‘Communication that Matters Report: How to build positive reputations and meaningful connections in a fast-changing world’.

The report explores the key trends impacting brand reputation and identifies what this means for marketers, communicators and business leaders.

Sefiani releases key trends impacting brand reputation and identifies what this means for marketers and business leaders

It is based on the agency’s observations working with more than 80 global and local corporations and brands in the past year such as CrowdStrike, DoorDash, Ernst & Young (EY), Expedia Group (Stayz), HelloFresh, Pizza Hut, Rest Super and more. The report also draws on research of papers such as ‘The WARC guide to rethinking B2B marketing’ (April 2021) and ‘The next normal arrives: Trends that will define 2021 and Beyond, McKinsey and Partners (January 2021).

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Communication that Matters Report: How to build positive reputations and meaningful connections in a fast-changing world director strategy and creative key trends Nicole Schulz Nicole Thurston practice lead Sefiani Sefiani Communications Group