Sefiani wins The Tax Institute

Sefiani Communications has landed the public relations account for The Tax Institute after a four-way pitch, taking on the business from Lighthouse Communications.

Sefiani will be working on a stakeholder engagement program for the member-based association for tax professionals, starting this month.

Noel Rowland, CEO, The Tax Institute, said: “We’re very pleased to appoint Sefiani as our public relations firm following a rigorous review process which involved several agencies. We selected Sefiani because they demonstrated a good understanding of our sector, put forward a talented, well-connected team, and proposed strong ideas.”

He added: “After recently re-launching our brand, we look forward to working in partnership with Sefiani to further demonstrate The Tax Institute’s credentials as the essential membership for tax professionals.”