Sense re-invent ‘Bob the Builder’ to promote Builders Academy
Simonds Homes is promoting its newly launched Builders Academy with a campaign re-inventing the children’s TV character ‘Bob the Builder’.
The campaign, created by Melbourne agency Sense, introduces Bob, who is a builder but quickly clarifies that he is not “a cutesy, happy-go-lucky children’s play thing”.
Running for seven weeks during the footy finals and motor sports, the TV spot is complemented with a radio campaign.
