F.Y.I.

Sense wins CP Foods contract

March 6, 2014 11:39

Transnational Asian food company Charoen Pokphand Foods (CP Foods) has selected Melbourne creative agency Sense to look after its brand advertising, design and digital work in Australia.

The announcement:

Melbourne, Thursday 6 March. Thai-owned Asian food giant, Charoen Pokphand Foods (CP Foods) has appointed Melbourne creative agency Sense to manage its brand advertising, design and digital work in Australia.

While many Australians may not have heard of CP Foods, the multi-faceted company has global annual revenue of AUD$15 billion. Its range of Authentic Asia premium frozen meals is immensely popular in Asia – and Thailand in particular.

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