F.Y.I.

Heckler and Dentsu Australia unveil new campaign for Toyota

March 6, 2014 11:35

Toyota has revealed a new campaign by production company Heckler and creative agency Dentsu Australia for its Corolla Hatch and Sedan. The ‘For A Lifetime of Good’ campaign revolves around a boy-meets-girl storyline and will run across the online, TV and print mediums.

The announcement:

SYDNEY, Australia – 3 March 2014: Toyota has rolled out its first campaign platform via Dentsu Australia for the Corolla Hatch and Sedan. For A Lifetime Of Good Times is an online, print, outdoor and television campaign anchored by a 90 second content piece and TVC.

Produced by Heckler and directed by Justin McMillan, the boy-meets-girl story begins at a chance car park meeting and traces the lives of a young couple through the emotional touchstones of their life together. Featuring the track You and Me Song by The Wannadies, it is a visually arresting piece, compelling told and charmingly portrayed by the lead actors.

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