Sensis agency Found hunting for new business and targeting ‘under-serviced’ SMEs

Sensis’s digital services agency, Found has signalled it is on a major new business push, targeting small to medium enterprises (SMEs) which it claims are being “under-serviced” by major media and digital agencies.

Over the past 12 months, Found, under former Mediacom Melbourne boss Peter Barrie, has been quietly ramping up Sensis’s digital offering creating an agency trading desk and expanding its products to cover not only strategy, search and social media but also launching a new analytics platform aimed at helping SMEs to generate leads.

Barrie: smaller clients are being under-serviced by major agencies.

Found currently has 40 staff but Barrie today indicated he was looking to expand on the back of Sensis’s 300,000 plus SME customer base. “I spent some time when I first joined Sensis over in Canada where their Yellow Pages has a huge agency called Mediactive, with more than 200 people,” he said.
“We’ve got a lot of competitors – there are dozens of them – but there is a massive opportunity for this business (Sensis) and we are on a growth trajectory, and at Found I couldn’t think of another agency that has grown as quickly as we have.”