Sepp Blatter’s gone – are FIFA’s troubles over?

Andrew WoodwardWith FIFA’s president of 17 years Sepp Blatter quitting overnight amid an ongoing corruption scandal  Andrew Woodward says the organisation still has to address reputational issues.

Last night (Tuesday) Sydney time, I spent 45 minutes on the phone with a journalist from Reuters in Berlin discussing the FIFA and sponsors issue. 

I awoke this morning at 5.30 Sydney time and by habit reached for the iPhone as I always do. There was an email from her asking “What’s your reaction to Blatter’s resignation?”. After checking that I wasn’t dreaming, I sent her a two word response “problem solved”.

It is simple as that.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.