Seven aims for the kids with new junior AFL commentary team

This weekend, AFL fans in Victoria and West Australia will be able to watch the Western Bulldogs and Richmond clash with in-depth commentary from three of the country’s most interesting new broadcasting talent. The youngest is 11 years old , while the veteran of the group just turned 16.

It’s the inaugural 7AFL Kids Call, an idea that Kirsty Bradmore, Seven’s head of digital sport, says has been in the works for the past 18 months.

Bradmore stresses it was not Seven’s original concept, and that she first encountered the idea in late 2022, when Sky in Germany launched a children’s broadcast for its soccer league. The following year, Formula 1 had success with F1 Kids in the UK, and Bradmore started researching how best to bring it to Australia.